If you want to make money from the adult industry, but you would rather steer clear of porn, the sex toy business might be your best bet.
Even though selling sex toys and porn are often related, the former is considered to be much less problematic and it is an industry that has been blossoming in the past few years.
The latest reports predict that the sex toy industry will exceed $22 billion by 2020 due to the surge in popularity of sex toys in developing countries.
In this article, we will present you with the most important aspects of starting an online sex toy store to sell sex toys.
Who Are You Catering To?
The first thing you need to consider when starting any business is who your customers are.
Do you want to target a wide variety of customers or a more specific niche?
Both of those options are valid, but it might be better to establish a steady customer base by starting out small and then branch out.
If you choose to start catering to a specific group first, it is more likely that they will buy from you because you are offering exactly what they are searching for.
Selling Sex Toys On A Platform Or On Your Own Website
They already have everything prepared and they will set you up with a site in no time.
However, this comes with notable downsides:
- you will never be independent.
- you will have to give away a high percentage of your earnings.
This means that you could be losing thousands of dollars in the long run.
Although selling through your own website won’t immediately garner you the same amount of potential buyers, it will give you much more freedom to run your store as you wish.
You will get to decide what products you will be selling, how to display them and what descriptions to use.
This could easily pay off because standing out from the crowd is what makes or breaks a business.
Decide On The Selling Approach
If you choose to build your own website, your next step will be to decide what approach you are going to take when it comes to selling your product.
The most common approaches include reselling and dropshipping.
In both cases, you will act as a middleman and the main difference will be how much control you have over the entire sales process.
Another route that you can take is doing it all from scratch.
If you are more inclined to do everything on your own, you can consider designing and developing your own sex toys.
However, that may be resource intensive as this guide on how to make your own sex toy neatly explains.
Resell Or Dropship
When you are reselling sex toys, you will first need to stock up on products and then ship them out to the customers.
You will be able to guarantee the quality of your merch and build brand loyalty.
On the other hand, you will have to pre-plan everything so you deliver on time and don’t end up with too much product that you have nowhere to store.
This will require a higher effort on your side or even hiring a specialist to help you run everything smoothly.
Drop shipping will rid you of all those responsibilities, but there will be no way for you to influence how your supplier conducts its operation.
Even if it’s not you who made the mistake, you can lose the trust of your customers and that can impact your business negatively.
That is why the most important thing with dropshipping is finding a reliable supplier that allow you to sell sex toys.
No matter how hard this task seems to be, it is worth investing your time because it will make everything much easier in the long run.
Quality Over Quantity
Nowadays you can find a lot of cheap sex toys sold all over the Internet and it might seem like an easy way to make money.
There are two main reasons for this:
- The market is already over saturated with low-quality products and there is high competition.
- The second reason is that sex toys are used on very sensitive body parts and low-quality toys can often present a health hazard.
That is probably something you don’t want to be responsible for because it could easily tank your business.
For now, sex toy safety is unregulated, but it’s only a matter of time before stricter regulations are implemented.
In any case, you need to do some research about what people are into to avoid getting stuck with products no one wants to buy.
Aside from that, you should always make your prices realistic.
Don’t make them too low because you might lose money, but don’t set them too high either because you will struggle to make any sales.
How To Start An Online Sex Toy Store Practical Example
There are a lot of sex toys stores online, what is booming lately are sex dolls.
In fact, I have shown you a hot doll on top of this article and people buy them all the time.
If you want to start your sex dolls store you will need to create a website using an adult-friendly hosting like ViceTemple.
Then you will need to build your store on a platform that will allow you to do e-commerce.
Then once you grow you can even think of creating a brothel full of sex dolls that people can fuck.
Here you can find a map of the most famous sex dolls brothels.
Once you know what you are going to sell, to whom and how you will need to sort out the technical details.
First, you will need to find a web hosting provider that hosts adult websites.
It is best to choose a company that specializes in adult hosting, such as ViceTemple, because they can help you streamline the process of setting up an adult website.
The adult industry is considered high-risk and you should always have that in mind, especially when picking out a payment processor.
You should always double check if the payment processor accepts adult businesses.
You don’t want to lose all of your money when they close your account because you didn’t spend a few minutes to read through the terms of service.
In the end, you will need to develop a marketing strategy for your sex toy business because people need to hear about your product before they start buying it.
After that, it will be smooth sailing and your business will grow organically without almost any effort on your part.
Are you ready to sell sex toys online or do you need some help?
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